How to sell: Sophos, 24/04/2025

In the dynamic world of cybersecurity, it is crucial not only to have the best solutions but also to know how to present them effectively to customers. During the “How to Sell Sophos“ event, you will not only learn how to pitch and ask the right questions but also put your skills into practice. You will learn to formulate questions that deepen customer conversations and practice pitching yourself.

This compact yet powerful event helps you and your team sharpen your sales skills, specifically focused on Sophos solutions. Whether you are experienced or new to the cybersecurity market, this morning will provide practical insights and strategies that can be applied immediately. After the event, you will be better equipped to sell Sophos solutions with confidence and success.

Sign up now, spots are limited!

Agenda

Welcome & Coffee Reception
Start the day with a cup of coffee or tea and connect with fellow resellers and event speakers.

Opening & Introduction
A brief introduction to the main objectives of the day.

Who is Sophos?
Discover the story behind Sophos and get an overview of their solutions.

Five short pitches on Sophos solutions
We will present three ‘incomplete’ pitches about the following products and share practical tips for customer-oriented approaches:

• Sophos Central
• XDR – MDR
• Networking Security (firewalling)
• Switches – Access Points
• Ending with the Partner Program (quoting, NFR program), linked to certification

Q&A & Group Assignments
In small groups, you will brainstorm questions to ask a customer. These will then be reviewed and improved collectively. After the session, the questions will be shared with the entire group.

Each group will be assigned a Sophos solution to prepare a pitch. Pitching in front of the group is not mandatory.

Closing with Lunch & Networking
We wrap up the morning with a lunch, a perfect opportunity to network and exchange experiences.

Speakers

Register now!