{"id":26966,"date":"2025-03-13T11:18:26","date_gmt":"2025-03-13T09:18:26","guid":{"rendered":"https:\/\/www.kappadata.be\/?post_type=tribe_events&#038;p=26966"},"modified":"2025-03-17T17:13:21","modified_gmt":"2025-03-17T15:13:21","slug":"how-to-sell-sophos-24-04-2025","status":"publish","type":"tribe_events","link":"https:\/\/www.kappadata.be\/en\/event\/how-to-sell-sophos-24-04-2025\/","title":{"rendered":"How to sell: Sophos, 24\/04\/2025"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; anchor=&#8221;#inschrijven&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"27\" data-end=\"433\">In the dynamic world of cybersecurity, it is crucial not only to have the best solutions but also to know how to present them effectively to customers. During the <strong data-start=\"190\" data-end=\"214\">&#8220;<\/strong>How to Sell Sophos<strong data-start=\"190\" data-end=\"214\">&#8220;<\/strong> event, you will not only learn how to pitch and ask the right questions but also put your skills into practice. You will learn to formulate questions that deepen customer conversations and practice pitching yourself.<\/p>\n<p data-start=\"435\" data-end=\"817\">This compact yet powerful event helps you and your team sharpen your sales skills, specifically focused on <a href=\"https:\/\/www.kappadata.be\/en\/vendors\/sophos\/\" target=\"_blank\" rel=\"noopener\">Sophos<\/a> solutions. Whether you are experienced or new to the cybersecurity market, this morning will provide practical insights and strategies that can be applied immediately. After the event, you will be better equipped to sell Sophos solutions with confidence and success.<\/p>\n<p data-start=\"819\" data-end=\"856\"><strong data-start=\"819\" data-end=\"854\">Sign up now, spots are limited!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Agenda<\/b><\/h3>\n<p data-start=\"876\" data-end=\"1006\"><strong data-start=\"876\" data-end=\"906\">Welcome &amp; Coffee Reception<\/strong><br data-start=\"906\" data-end=\"909\" \/>Start the day with a cup of coffee or tea and connect with fellow resellers and event speakers.<\/p>\n<p data-start=\"1008\" data-end=\"1094\"><strong data-start=\"1008\" data-end=\"1034\">Opening &amp; Introduction<\/strong><br data-start=\"1034\" data-end=\"1037\" \/>A brief introduction to the main objectives of the day.<\/p>\n<p data-start=\"1096\" data-end=\"1191\"><strong data-start=\"1096\" data-end=\"1114\">Who is Sophos?<\/strong><br data-start=\"1114\" data-end=\"1117\" \/>Discover the story behind Sophos and get an overview of their solutions.<\/p>\n<p data-start=\"1193\" data-end=\"1370\"><strong data-start=\"1193\" data-end=\"1235\">Five short pitches on Sophos solutions<\/strong><br data-start=\"1235\" data-end=\"1238\" \/>We will present three \u2018incomplete\u2019 pitches about the following products and share practical tips for customer-oriented approaches:<\/p>\n<ul data-start=\"1371\" data-end=\"1554\">\n<li data-start=\"1371\" data-end=\"1389\">Sophos Central<\/li>\n<li data-start=\"1390\" data-end=\"1403\">XDR \u2013 MDR<\/li>\n<li data-start=\"1404\" data-end=\"1441\">Networking Security (firewalling)<\/li>\n<li data-start=\"1442\" data-end=\"1470\">Switches \u2013 Access Points<\/li>\n<li data-start=\"1471\" data-end=\"1554\">Ending with the Partner Program (quoting, NFR program), linked to certification<\/li>\n<\/ul>\n<p data-start=\"1556\" data-end=\"1779\"><strong data-start=\"1556\" data-end=\"1583\">Q&amp;A &amp; Group Assignments<\/strong><br data-start=\"1583\" data-end=\"1586\" \/>In small groups, you will brainstorm questions to ask a customer. These will then be reviewed and improved collectively. After the session, the questions will be shared with the entire group.<\/p>\n<p data-start=\"1781\" data-end=\"1897\">Each group will be assigned a Sophos solution to prepare a pitch. Pitching in front of the group is not mandatory.<\/p>\n<p data-start=\"1899\" data-end=\"2034\"><strong data-start=\"1899\" data-end=\"1934\">Closing with Lunch &amp; Networking<\/strong><br data-start=\"1934\" data-end=\"1937\" \/>We wrap up the morning with a lunch, a perfect opportunity to network and exchange experiences.<\/p>\n<p>&nbsp;<\/p>\n<h3>Speakers<\/h3>\n<div>\n<p>Dirk Cipido | Business Development Manager | Kappa Data<\/p>\n<p>Filip Vandaele | Senior Sales Engineer BeLux | Sophos<\/p>\n<p>&nbsp;<\/p>\n<h3 data-start=\"2179\" data-end=\"2197\"><strong data-start=\"2183\" data-end=\"2195\">Location<\/strong><\/h3>\n<p data-start=\"2198\" data-end=\"2253\">This event will take place at Zelda &amp; Zorro in Ghent.<\/p>\n<p data-start=\"2255\" data-end=\"2329\"><strong>We look forward to welcoming you to this valuable and interactive event.<\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2161&#8243; 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