{"id":13944,"date":"2022-12-29T15:29:55","date_gmt":"2022-12-29T13:29:55","guid":{"rendered":"https:\/\/www.kappadata.be\/?p=13944"},"modified":"2022-12-29T15:30:21","modified_gmt":"2022-12-29T13:30:21","slug":"the-importance-of-our-telemarketing-and-lead-generation","status":"publish","type":"post","link":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/","title":{"rendered":"The importance of our telemarketing and Lead Generation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<em>In today&#8217;s age with all the technological possibilities, telephone contact still remains an important means of conveying a message to our customers. Discover the importance of Lead Generation and how our telemarketers work.<\/em><\/p>\n<h4><strong>Personal approach<br \/>\n<\/strong><\/h4>\n<p>Within Kappa Data, we have a Telemarketing department, both B2B and B2C, where we delve into your story, market and the technology you wish to position to your target audience.<\/p>\n<p>Our telemarketers have the necessary knowledge of how to conduct a well-structured conversation and what interview techniques are best used to get the most out of a campaign. Telemarketing and Lead Generation are therefore a very important part within Kappa Data. Our motto is &#8220;We provide the lead, you score!&#8221;<\/p>\n<p>Don&#8217;t have a specific target audience in mind yet? We are happy to help you with that too. Personal approach is very important to us.<\/p>\n<h4><strong>How do we proceed?<br \/>\n<\/strong><\/h4>\n<p>We plan a Teams Call with you to get to know the ins and outs of your organization. We also write a customized script or pitch that you supply us with. That way we play off your biggest assets.\u00a0Our goal is always to schedule quality appointments and to look for new business opportunities. If the customer is not interested in the solution we&#8217;ve discussed, our conversation doesn&#8217;t stop there. We look beyond the technology discussed and listen to the needs and wishes of the customer &#8211; and whether there are any projects in the pipeline.<\/p>\n<h4><strong>What can you expect from our telemarketing campaigns?<br \/>\n<\/strong><\/h4>\n<ul>\n<li>Qualitative appointments<\/li>\n<li>Market research<\/li>\n<li>Obtaining registrations for webinars<\/li>\n<li>Raising customer awareness about a particular product<\/li>\n<li>Lead generation<\/li>\n<li>Awakening dormant customers<\/li>\n<li>Spotting potential projects<\/li>\n<li>Analysis report<\/li>\n<li>All the details &#8211; same day &#8211; about the appointment made so you can prepare<\/li>\n<li>Database optimization<\/li>\n<\/ul>\n<p>Thus, our telemarketing campaigns do not consist of one specific activity, but can have different goals.<\/p>\n<p>Are you interested in a campaign? Then don&#8217;t hesitate to contact us![\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;48px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]<a  itemprop=\"url\" href=\"https:\/\/www.kappadata.be\/en\/contact\/\" target=\"_blank\" data-hover-background-color=\"#3d4242\" data-hover-color=\"#c1d72e\" class=\"qbutton  default\" style=\"color: #3d4242; background-color:#c1d72e;\">Contact us!<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;48px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Telemarketing remains an important means of reaching our customers, even in today&#8217;s age with all its technological capabilities. Discover the importance of Lead Generation and how our telemarketers get the most out of a campaign.<\/p>\n","protected":false},"author":4,"featured_media":13947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,71,77],"tags":[],"class_list":["post-13944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publications","category-video-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The importance of our telemarketing and Lead Generation | Kappa Data<\/title>\n<meta name=\"description\" content=\"Telemarketing remains an important means of reaching our customers, even in today&#039;s age with all its technological capabilities. Discover the importance of Lead Generation and how our telemarketers get the most out of a campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of our telemarketing and Lead Generation | Kappa Data\" \/>\n<meta property=\"og:description\" content=\"Telemarketing remains an important means of reaching our customers, even in today&#039;s age with all its technological capabilities. Discover the importance of Lead Generation and how our telemarketers get the most out of a campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Kappa Data\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-29T13:29:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-29T13:30:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kappadata.be\/wp-content\/uploads\/2022\/12\/Visual-Blogpost-telemarketing-01-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jolien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jolien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/\"},\"author\":{\"name\":\"Jolien\",\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/#\\\/schema\\\/person\\\/58c0356f0fe82ad9238b1f73cf1e7fd9\"},\"headline\":\"The importance of our telemarketing and Lead Generation\",\"datePublished\":\"2022-12-29T13:29:55+00:00\",\"dateModified\":\"2022-12-29T13:30:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/\"},\"wordCount\":521,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kappadata.be\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Visual-Blogpost-telemarketing-01-scaled.jpg\",\"articleSection\":[\"News\",\"publications\",\"Video\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/\",\"url\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/\",\"name\":\"The importance of our telemarketing and Lead Generation | Kappa Data\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kappadata.be\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Visual-Blogpost-telemarketing-01-scaled.jpg\",\"datePublished\":\"2022-12-29T13:29:55+00:00\",\"dateModified\":\"2022-12-29T13:30:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/#\\\/schema\\\/person\\\/58c0356f0fe82ad9238b1f73cf1e7fd9\"},\"description\":\"Telemarketing remains an important means of reaching our customers, even in today's age with all its technological capabilities. Discover the importance of Lead Generation and how our telemarketers get the most out of a campaign.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.kappadata.be\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Visual-Blogpost-telemarketing-01-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.kappadata.be\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Visual-Blogpost-telemarketing-01-scaled.jpg\",\"width\":2560,\"height\":1706,\"caption\":\"Telemarketing & Lead Generation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/the-importance-of-our-telemarketing-and-lead-generation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.kappadata.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The importance of our telemarketing and Lead Generation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/#website\",\"url\":\"https:\\\/\\\/www.kappadata.be\\\/\",\"name\":\"Kappa Data\",\"description\":\"The Art of IT-infrastucture, security and IoT distribution\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kappadata.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.kappadata.be\\\/#\\\/schema\\\/person\\\/58c0356f0fe82ad9238b1f73cf1e7fd9\",\"name\":\"Jolien\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2051aee62862901057fda881b5fd4ed96a68b9bfb670bf512659aadea6e2ee17?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2051aee62862901057fda881b5fd4ed96a68b9bfb670bf512659aadea6e2ee17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2051aee62862901057fda881b5fd4ed96a68b9bfb670bf512659aadea6e2ee17?s=96&d=mm&r=g\",\"caption\":\"Jolien\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The importance of our telemarketing and Lead Generation | Kappa Data","description":"Telemarketing remains an important means of reaching our customers, even in today's age with all its technological capabilities. Discover the importance of Lead Generation and how our telemarketers get the most out of a campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/","og_locale":"en_US","og_type":"article","og_title":"The importance of our telemarketing and Lead Generation | Kappa Data","og_description":"Telemarketing remains an important means of reaching our customers, even in today's age with all its technological capabilities. Discover the importance of Lead Generation and how our telemarketers get the most out of a campaign.","og_url":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/","og_site_name":"Kappa Data","article_published_time":"2022-12-29T13:29:55+00:00","article_modified_time":"2022-12-29T13:30:21+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/www.kappadata.be\/wp-content\/uploads\/2022\/12\/Visual-Blogpost-telemarketing-01-scaled.jpg","type":"image\/jpeg"}],"author":"Jolien","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jolien","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/#article","isPartOf":{"@id":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/"},"author":{"name":"Jolien","@id":"https:\/\/www.kappadata.be\/#\/schema\/person\/58c0356f0fe82ad9238b1f73cf1e7fd9"},"headline":"The importance of our telemarketing and Lead Generation","datePublished":"2022-12-29T13:29:55+00:00","dateModified":"2022-12-29T13:30:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/"},"wordCount":521,"commentCount":0,"image":{"@id":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kappadata.be\/wp-content\/uploads\/2022\/12\/Visual-Blogpost-telemarketing-01-scaled.jpg","articleSection":["News","publications","Video"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/","url":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/","name":"The importance of our telemarketing and Lead Generation | Kappa Data","isPartOf":{"@id":"https:\/\/www.kappadata.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/#primaryimage"},"image":{"@id":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kappadata.be\/wp-content\/uploads\/2022\/12\/Visual-Blogpost-telemarketing-01-scaled.jpg","datePublished":"2022-12-29T13:29:55+00:00","dateModified":"2022-12-29T13:30:21+00:00","author":{"@id":"https:\/\/www.kappadata.be\/#\/schema\/person\/58c0356f0fe82ad9238b1f73cf1e7fd9"},"description":"Telemarketing remains an important means of reaching our customers, even in today's age with all its technological capabilities. Discover the importance of Lead Generation and how our telemarketers get the most out of a campaign.","breadcrumb":{"@id":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/#primaryimage","url":"https:\/\/www.kappadata.be\/wp-content\/uploads\/2022\/12\/Visual-Blogpost-telemarketing-01-scaled.jpg","contentUrl":"https:\/\/www.kappadata.be\/wp-content\/uploads\/2022\/12\/Visual-Blogpost-telemarketing-01-scaled.jpg","width":2560,"height":1706,"caption":"Telemarketing & Lead Generation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.kappadata.be\/en\/the-importance-of-our-telemarketing-and-lead-generation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kappadata.be\/en\/"},{"@type":"ListItem","position":2,"name":"The importance of our telemarketing and Lead Generation"}]},{"@type":"WebSite","@id":"https:\/\/www.kappadata.be\/#website","url":"https:\/\/www.kappadata.be\/","name":"Kappa Data","description":"The Art of IT-infrastucture, security and IoT distribution","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kappadata.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.kappadata.be\/#\/schema\/person\/58c0356f0fe82ad9238b1f73cf1e7fd9","name":"Jolien","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2051aee62862901057fda881b5fd4ed96a68b9bfb670bf512659aadea6e2ee17?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2051aee62862901057fda881b5fd4ed96a68b9bfb670bf512659aadea6e2ee17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2051aee62862901057fda881b5fd4ed96a68b9bfb670bf512659aadea6e2ee17?s=96&d=mm&r=g","caption":"Jolien"}}]}},"_links":{"self":[{"href":"https:\/\/www.kappadata.be\/en\/wp-json\/wp\/v2\/posts\/13944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kappadata.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kappadata.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kappadata.be\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kappadata.be\/en\/wp-json\/wp\/v2\/comments?post=13944"}],"version-history":[{"count":2,"href":"https:\/\/www.kappadata.be\/en\/wp-json\/wp\/v2\/posts\/13944\/revisions"}],"predecessor-version":[{"id":13951,"href":"https:\/\/www.kappadata.be\/en\/wp-json\/wp\/v2\/posts\/13944\/revisions\/13951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kappadata.be\/en\/wp-json\/wp\/v2\/media\/13947"}],"wp:attachment":[{"href":"https:\/\/www.kappadata.be\/en\/wp-json\/wp\/v2\/media?parent=13944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kappadata.be\/en\/wp-json\/wp\/v2\/categories?post=13944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kappadata.be\/en\/wp-json\/wp\/v2\/tags?post=13944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}